We photographers are creatives. We do great with all the art photography stuff but usually fall flat when it comes to business, financial stuff, marketing and website design. we love to photograph but not so much the business building stuff.
I DO in fact really love the business aspect. Marketing is my very favorite and I love it almost as much as photography. Numbers, financial and budget...ugh...not my cup of tea!
I have been finding it challenging to find new clients. I find many through my charitable donations to silent auctions and raffles and through word of mouth, but as far as people contacting me out of the blue-crickets.
I realized it was because my website SEO (search engine optimization) needed some serious work. I thought this would be SO dull and boring but it's kind of like a fun game for me so I am pleasantly surprised! The key is figuring out what people are searching for on Google and then making sure my website has that specific content all new and shiny for the search engines to find!
The thing I need to know is what people are searching for? If you were looking for a photographer, what would you Google?
Since I specialize in Family Portraits, the things I came up with are:
Peoria Family Portrait Photographer
Peoria Family Photographer
What would YOU search for?
Every person to e-mail me a list of search ideas will get a FREE JamPocket
from JamBerry in Dunlap
The person with the most ideas
will win a free 11x14 print of
'You Will Never Have this Day with Your Children Again'
that I designed.
Winner will be announced on Thursday, September 1st.